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.CHROME BRANDS is the brand film division of Chrome Productions.
A brand is a promise that combines the twin assurance of functional and emotional benefits. But when a great brand keeps its promise consistently, it not only performs, it makes people feel special and different. Depicting this quality in the form of an inspirational narrative is the art of the brand film.
A brand film expresses the big idea that informs a company’s positioning, it’s personality and it’s purpose. The more potent the brand, the more powerful the film.
Film can breathe life into brands through the alchemy of narrative, image and sound. Neither animated brochure, nor commercial, the brand film is a short feature that dramatizes the brand’s philosophy, personality and purpose.
Our craft is filmmaking; our passion is for brands. We are creatives and we grasp the rigor of strategic marketing. Engage Chrome to tell your brand story and we promise to stir the hearts and minds of your audiences motivating them towards desired action and results.
Scott Weintrob - Director
Top Gear director Scott Weintrob will be directing Chrome's work for
performance and car brands and brings a wealth of ideas and experience.
Scott has directed a range of films for the BBC's Emmy Award winning 'Top
Gear' for a worldwide audience of 500,000 and working with brands
including; Honda, Porsche, Ford, Lotus, Vauxhall, BMW, Noble, Subaru,
Mazda, Renault and Aston Martin.
Gez Medinger – Producer/Director
A founding member of Chrome Productions, Gez left Oxford University in 2000 and spent 2 years as a ski guide before flinging himself head first into filmmaking. Now, as a multi-skilled producer, director and editor he gets excited by telling compelling stories, whether the format be television, music video or short film. Recent TV directing credits include the critically acclaimed 8 part series Streetball Extreme for the Extreme Sports Channel, the 6 part TV series covering the 2006 Gumball Rally on Channel 4 and Xbox Cup 2006 – the first live broadcast of a pro videogaming event in the UK. His latest music videos for Undercut and Craze 24 have cemented his reputation as a story-driven director and he is currently writing a TV drama series and developing a feature film script.
Joel Mishcon – Producer/Director
Having co-founded Chrome Productions with two other like-minded
dreamers in 2002, Joel merged his journalist and cinematography
experience to become a director, producer and executive producer
of challenging and logistically demanding programming across the
broadcast, promo and corporate arenas.
His most recent TV commission was producing and directing the
acclaimed 2006 /Gumball Rally/ series for Channel 4, known to be
one of the toughest ‘around the world’ productions to oversee.
Other recent credits include producing / executive producing the
first live broadcast of a computer game event - /'The X-Box FIFA
06 World Cup in Berlin'/, the cult Extreme Sports series ‘/Tricks
& Tips/’, ‘/Streetball Extreme’ – battle for Europe/ and 60 min
hit show - /Project Gotham Racing 3./
Outside of TV, Joel regularly directs and produces music videos
and corporate promos and is putting his first feature film into
development this year. He regularly works with multiple formats
and multi-crews and strives to push the creative, logistical and
financial boundaries of every project he takes on.
Robin Schmidt – Producer/Director
Robin is a versatile and energetic director with credits in television and music videos. He has directed videos for Babybird and X-press 2 as well a number of television programmes on both sides of the Atlantic. At home behind the camera as well as directing it Robin is also an accomplished editor and motion graphics artist.
Nina Wright – Production Manager
Nina Wright is the Production Manager at Chrome Productions .
Nina has worked in the industry for 6 years in a variety of companies including Endemol Uk, Shine Limited and Flextech. Within the UK, her productions have featured on Sky, Channel 4 and Channel 5 as well as being sold and syndicated worldwide and have covered a broad spectrum of formats and styles.
Nina specialises in arranging the logistics, financing and scheduling for the most challenging productions from handling the deepest jungles of Vietnam ("Raid Gaulosies") to the insanity of "Celebrity shocking moments of 2005". She makes sure everything happens on time and within budget.
Ilan Eshkeri – Film Composer
Ilan is curently scoring the latest movie in the Hannibal Lecter series: “Hannibal Rising,” based on the forthcoming novel by Hannibal’s creator Thomas Harris. The film is produced by Dino DeLaurentiis and directed by Peter Webber.
Next he will be scoring "Stardust," Matthew Vaughn’s adaptation of Neil Gaiman's fantasy adventure, whose cast includes Clare Danes, Michelle Pfeiffer and Robert De Niro. Ilan’s relationship with Vaughn began with the box office hit “Layer Cake,” starring Daniel Craig, and for this score, Ilan was nominated in the category of “Discovery of the Year” at the World Soundtrack Awards.
Other recent scores due for release are “Straightheads” directed by Dan Reed and starring Gillian Anderson and “The Virgin Territories” directed by David Leland, starring Hayden Christensen, Mischa Barton and Tim Roth.
Ilan has also worked with various songwriters. He wrote string arrangements for Badly Drawn Boy’s songs in “Something’s Gotta Give,” worked with Bernardo Bertolucci on a song for “The Dreamers” and has been on tour supporting David Gilmour. Ilan most recently programmed and arranged strings on Gilmour’s hit solo album “On An Island.”
Steve McLaughlin – Film Music Producer
Grammy Award winning Producer Steve McLaughlin has produced, recorded and mixed the scores for over 90 major feature films, including the “Diehard” series, the “Lethal Weapon” series, and the Academy Award nominated scores for “Interview With A Vampire” and “Michael Collins.”
A specialist in helping composers who are new to the film scoring genre and adapting rock music into underscore, Steve was the architect and producer of Badly Drawn Boy’s highly regarded score for Chris and Paul Weitz’s “About A Boy.”
For over 15 years, Steve was the producer of the respected film composer Michael Kamen. Steve produced, with the composer, Kamen’s score for “Robin Hood, Prince of Thieves,” the soundtrack album of which went on to sell over 3.5 million copies.
Notable films Steve has mixed include Michael Mann’s “Heat,” “Don Juan De Marco,” “Batman Forever,” Brad Bird’s “The Iron Giant” (winner of an “Annie” award for Best Music) and “X-Men.”
Steve won a Grammy in 1996 for his work on Tom Petty’s “Wildflowers” album. He produced the hit single “It’s Probably Me” for Sting. Steve has two “Golden Reel” awards for best mixer, and four further “Golden Reel” nominations.
Tristan Ramsay – Graphic Designer and Animator
Tristan is a motion graphics artist who has developed his original, punchy style over the last six years working on projects in the computer games, music and broadcast sectors.
His bold use of colour, strong typography, and energetic movement have attracted clients such as Mazda, Unilever, EA Games, Sony BMG, Universal Music and HSBC.
Recent work includes the title sequence for Channel 4's Gumball 3000: Around the world in 8 days, a commercial for Michael Jackson's Greatest Hits, promos and commercials for the games Tekken 5, The Sims, FIFA 06 and the best-selling Burnout: Revenge, as well as stings for Sony PlayStation.
CHROME
37 Lonsdale Road
London NW6 6RD
T: +44 (0)207 644 1980
F: +44 (0)207 624 4028
E: brands@chromeproductions.com